The number of theater attendees under the age of 18 reached a record high last season. (Photo: Jeremy Daniel)
The Broadway League is hoping to bring a younger generation, and their parents, to Broadway shows using discounts and experiential activities. Fifteen Broadway shows are currently participating in the League initiative, which included the launch of site on Tuesday. The League reached out to all Broadway shows and worked with those who elected to participate to shape the offerings. However, the League is not subsidizing each show’s discounted tickets or programming.   The League came up with the initiative as Broadway shows become more family-friendly and as they saw consumer behavior trend toward paying for experiences, rather than products, said Charlotte…

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