Visitors in the rain at the discount TKTS ticket booth in Times Square. (Photo by Richard Levine/Corbis via Getty Images)
As Broadway welcomes more first-time theatergoers, Mike Rafael is trying to figure out how to get them to come back a second time. Rafael, an independent sales and ticketing analyst and owner of Nexus Ticketing Solutions, has worked in theatrical ticketing for more than 15 years, most recently as an independent consultant on shows including “Wicked,” “War Paint” and “Paramour.” In his role as an independent consultant, Rafael works closely with producers to help set ticket pricing and then change it in reaction to a variety of factors such as weather, tourism data and advance sales. Rafael spoke with Broadway…

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