Caissie Levy and Patti Murin in 'Frozen.' (Photo: Deen van Meer)
Reviews never bothered Disney anyway. Though “Frozen” received mixed reviews from critics, the show has maintained a popular resonance that translated into a record-breaking advance of $62.65 million as of opening night and millions of views to its videos on social media. The goal is to lean into that appeal and convert those online consumers into ticket buyers for shows in 2019, thus setting up “Frozen” for a long run. The show’s sales numbers, which were viewed by Broadway News, top the reported advance of “Hello, Dolly!”, with sales of more than $40 million before its first performance, and that…

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