The Theatre Development Fund will now display ticket prices, rather than percentage discounts at all of TKTS booths.
The move, which began Oct. 1, follows a trial program that began at the Lincoln Center TKTS booth on Aug.1. The prices on the boards will show the discounted prices, which range from 20% to 50% off full price, and include the service charge.
“As ticket pricing has become more complex over the past few years, just having the percentage discount listed was not providing sufficient information to the many tourists and New Yorkers who use the booths,” Victoria Bailey, executive director of TDF, said in the press release. “By having the prices displayed, individuals and families can not only decide on which shows they’d like to see, but which best fits their budget.”
TDF has TKTS booths in three locations: Times Square, the Lincoln Center and South Street Seaport. A fourth booth, located in downtown Brooklyn, was shuttered on Sept.1.