Bonnie Milligan and the cast of 'Head Over Heels.' (Photo: Joan Marcus)

‘Head Over Heels’ will play its final performance on Jan. 6, after playing 188 regular performances and 37 preview performances.

The musical, which opened at the Hudson Theatre on July 26, was met with mixed reviews and struggled at the box office since its opening. The producers kept the show running on low grosses for several months and recently changed their marketing campaign, including a performance on the CBS broadcast of the Thanksgiving Day Parade, in the hopes of boosting sales.

“Along with my partners, creative team and cast, it was our desire to create a piece of live theatre that celebrates love of all kinds and portrays a world of beauty in which joy and acceptance reign above all else,” lead producer Christine Russell said in the press release. “We are incredibly proud of what ‘Head Over Heels’ has come to represent, not only on Broadway, but for future generations of theatergoers.”

While many shows posted record-breaking grosses for the week surrounding Thanksgiving, which the Broadway League said was the best-attended and highest-grossing Thanksgiving week on record, “Head Over Heels” only saw a minor bump from the previous week, reaching $208,221 or 24 percent of its gross potential. After opening, the grosses reached a peak of $297,421, or 34 percent of its gross potential.

Russell is looking into a U.S. tour, regional productions and professional licensing of the show.

In addition to Russell, “Head Over Heels” producers included Louise Gund, Donovan Leitch, Gwyneth Paltrow and Jordan Roth.

Broadway Licensing has acquired the stock and amateur rights to “Head Over Heels,” which will be available in the coming year.