Steve Grimes. (Photo: Getty Images)

Advertising agency AKA has hired Steve Grimes, a former Comedy Central executive, as its chief digital officer.

In the new role, Grimes will oversee the agency’s digital work and lead a team of digital specialists. He comes to AKA after overseeing apps, social media and on-demand video for Comedy Central’s shows and managing global web properties and mobile products for the National Basketball Association.

Grimes previously worked as managing editor and senior vice president of consumer media at Getty Images.

At AKA, which has clientele including Broadway shows and cultural destinations, Grimes will serve on the senior executive team, reporting to managing partners Elizabeth Furze and Scott Moore.

“He’ll be a crucial part in helping us develop campaigns for our clients that not only enhance the consumer experience across digital platforms, but with content that people actively seek out and share,” Furze said.

He joins executive team members Amanda Blackman, senior vice president of creative strategy and experiential design, Elizabeth Findlay, vice president of client services and media, Bashan Aquart, executive creative director, and Ricardo Whitely, director of finance.