Tuesday, July 17, 2018
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Marketing

How ‘Frozen’ on Broadway is capitalizing on its popular appeal

Reviews never bothered Disney anyway. Though “Frozen” received mixed reviews from critics, the show has maintained a popular resonance that translated into a record-breaking...

Shelby Ladd and Stephen Santore to lead SpotCo as CEO retires

Jim Edwards is retiring and stepping down as chief executive of SpotCo this June, the marketing agency announced Wednesday. As Edwards steps down, Shelby Ladd...

The designer behind the art for ‘The Cher Show,’ ‘Tootsie’

Everyone already knows who Cher is. So when Drew Hodges set out to create the artwork for “The Cher Show,” which will premiere in...

How the Broadway League plans to bring in new audiences

The Broadway League is hoping to bring a younger generation, and their parents, to Broadway shows using discounts and experiential activities. Fifteen Broadway shows...

Broadway Week aims to fill seats and bring in new audiences

As Broadway readies for the winter downturn, 19 shows have opted into NYC Broadway Week. During the week, the 19 shows are offering select...

Why audiences are buying tickets to ‘Waitress’

Call it the Sara Bareilles effect. “Waitress” has played more than 700 performances on Broadway, after opening in the same season as “Hamilton,” which...

The future of Broadway advertising, according to SpotCo

After 20 years working on Broadway, advertising agency SpotCo can make some predictions about what’s to come in the advertising industry. The first is an...

Thanksgiving Day Parade gives Broadway marketers an audience of millions

Thanksgiving is not a holiday for Broadway. With four musicals performing on the NBC broadcast of Macy’s Thanksgiving Day Parade and two performing on...

‘Once on This Island’ adds Aruba trip to entice theatergoers

Seeing “Once on This Island” on Broadway can also mean taking a trip to Aruba. The show, which began previews on Nov. 9 at...

Former New York Times editor Erik Piepenburg joining Serino Coyne

Erik Piepenburg, a former New York Times digital theater editor, is joining ad agency Serino Coyne as features editor. Piepenburg comes to Serino Coyne after...

‘Carousel’ marquee bucks Broadway tradition by listing all cast names

“Carousel” made Broadway history before its opening by listing all of its cast members on the digital marquee, rather than just the leads. The...