Monday, January 22, 2018

Marketing

Why audiences are buying tickets to ‘Waitress’

Call it the Sara Bareilles effect. “Waitress” has played more than 700 performances on Broadway, after opening in the same season as “Hamilton,” which...

The future of Broadway advertising, according to SpotCo

After 20 years working on Broadway, advertising agency SpotCo can make some predictions about what’s to come in the advertising industry. The first is an...

Thanksgiving Day Parade gives Broadway marketers an audience of millions

Thanksgiving is not a holiday for Broadway. With four musicals performing on the NBC broadcast of Macy’s Thanksgiving Day Parade and two performing on...

Former New York Times editor Erik Piepenburg joining Serino Coyne

Erik Piepenburg, a former New York Times digital theater editor, is joining ad agency Serino Coyne as features editor. Piepenburg comes to Serino Coyne after...