Tuesday, January 23, 2018

Ticketing

Broadway Week aims to fill seats and bring in new audiences

As Broadway readies for the winter downturn, 19 shows have opted into NYC Broadway Week. During the week, the 19 shows are offering select...

‘Once on This Island’ adds Aruba trip to entice theatergoers

Seeing “Once on This Island” on Broadway can also mean taking a trip to Aruba. The show, which began previews on Nov. 9 at...

How Ticketmaster’s Verified Fan platform is faring on Broadway

Ticketmaster’s Verified Fan has narrowed down the number of resellers to less than 5% of all tickets sold across all genres, but it still...